While the TV ad did give the platform a bump, Kaziukėnas credited Temu’s continued accelerated user growth in the U.S. But, if anything, it shows this sort of willingness and boldness in their marketing to really go from zero to 100 just in a matter of months,” said Kaziukėnas. “This is not going to be a make-it-or-break-it moment for Temu. Though expensive, Kaziukėnas sees the Super Bowl ad as a more ephemeral stunt. “And the Super Bowl ad seems to be the latest effort - almost like a coming out party - where they elevated their marketing efforts beyond Facebook ads, Instagram ads, beyond user referrals to now trying to reach a wide audience.” “They seem to be on a path of extremely aggressive consumer acquisition, trying to get as many users as quickly as they can,” said Juozas Kaziukėnas, founder and CEO of Marketplace Pulse. Analysts agreed that Temu undoubtedly attracted attention during the Super Bowl ad, but expressed skepticism about how many of these new users would return to the app and whether the growth rates were in fact sustainable. The company has recently expanded its overseas operations to Canada. with over 24 million downloads and remains the most downloaded shopping app in the country, since it first launched, Sensor Tower data showed. Overall, Temu has seen very robust growth in the U.S. The process itself will take time,” said Lei during the third quarter earnings call. And we have many areas to improve in terms of the services that we provide. “We are still in the early stages of exploration. “We will start from the fundamental needs of consumers and apply the operation and supply chain knowhow and experiences that we have gained.” PDD Chairman and CEO Chen Lei said the international business is a new area for the company.
Temu’s parent company PDD Holdings - best known for its Pinduoduo app in China - reported revenue of $4.9 billion in the third quarter, an increase of 65% compared to the same period last year.
“We did see a significant surge in visitors to the Temu marketplace site as well as app downloads both during and after the game and the interest remains elevated,” the company wrote. In an emailed statement, Temu said the advertisement performed 10 times better than the median ad based on findings from tv ad measurement company EDO Inc. retail giants like Target in the beginning of February. Since then, Temu’s downloads have continued to grow and even outpaced U.S. According to Sensor Tower data, Temu saw a 45% surge in downloads and daily active users jumped by about 20% on the day of the Super Bowl, compared to the previous day. The ad for Temu, which featured the tagline ‘ Shop like a Billionaire,’ immediately led to a rise in both downloads and daily active users.
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